Founded in Rochester, New York, Kodak’s innovation created some of the most legendary camera models and moments on film for the 20th century. As a scrappy local brand, Kodak built an empire by evolving the art of photography in real time, becoming the “brand name” of American cameras and film. Fans of the film aesthetic since day one, HUF X Kodak celebrates the art of shooting film with the brand that defines the aesthetic. Unplugging from an overly digital world, we shot images with the crew and skate team,throwing it back to the colors, grit, and spontaneity of analog photography. Pulling from Kodak’s vast archive of classic advertisements, packaging, and product design, HUF x Kodak blends each brand’s vision through a new lens. Showcasing the intersection of street photography and skate culture, through retro branding, reimagined graphics, and unexpected accessories, HUF x Kodak captures new moments and ideas through a classic medium and modern design.
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